Guldbrev AB v Konsumentombudsmannen

Subject Matter

CONSUMER PROTECTION — Advertising — Unfair commercial practices — Trader operating business offering gold valuation and purchase service to consumers — Purchase of gold conditional on consumer accepting valuation service — Whether combined offer of valuation and purchase of gold constituting “product” — Whether practices in relation to combined offer “business-to-consumer commercial practices” — Parliament and Council Directive 2005/29/EC, arts 2(c)(d), 3(1)

(Case C-379/23); EU:C:2024:1002; [2025] Bus LR 561; [2025] WLR(D) 17, ECJ

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