Belgian Electronic Sorting Technology NV v Peelaers

Subject Matter

CONSUMER PROTECTION — Advertising — Comparative and misleading advertising — Comparative and misleading advertising — Defendant registering and using website domain name incorporating abbreviation of claimant company’s name — Defendant using metatags in its website’s metadata corresponding to unique names given to claimant’s goods — Whether registration or use of domain name constituting “advertising” — Whether use of metatags constituting “advertising” — Council Directive 84/450/EEC, art 2 (as amended by Parliament and Council Directive 97/55/EC) — Parliament and Council Directive 2006/114/EC, art 2(a)

(Case C-657/11); [2013] Bus LR 1265