TRADE MARKProprietor's rightsPrevention of “use”First defendant paying search engine to advertise its flower delivery service through keyword advertisingClaimant alleging infringement of trade markWhether use of sign deemed to convey single meaning even if understood by different people in different waysTrade Marks Act 1994, ss 10(1)(2)Council Directive 89/104/EEC, art 5(1)Council Regulation 40/94/EC, art 9(1)

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